아일랜드 포지션(Island Position)은 주변에 다른 광고가 없는 신문, 잡지, 웹사이트 등에 광고의 프리미엄 포시젼을 설명하는 광고 용어다.
사진작가 John Lehr는 인터넷 전자상거래의 출현으로 위협을 받고 있는 미국 상업 공간을 촬영했다.
∙ Pages - 112 pages
∙ Dimension - 220 x 290 x 9 mm
∙ Weight - 0.6 kg
∙ ISBN - 9781912339327
∙ Publisher - MACK
The “Island Position” is an advertising term that describes the premium position of an advertisement surrounded solely by editorial content. In The Island Position, John Lehr explores the facades of American commercial spaces that are threatened by the emergence of e-commerce. In a rush to remain relevant, storeowners emblazon their windows and walls with anything that will grab attention: tessellations of quick-fading ads, floor-to-ceiling decals of fanned money or flowing hair, haphazard product displays, and desperate, hand-scrawled invitations. They repaint, renovate, rebrand, and rearrange, gestures which point to the desires and anxieties of people who are being left behind as our thumbs lead us into the new economy. The work presents a turning point in our cultural landscape: the transition from a physical culture to a virtual one. Masquerading as a typology of storefronts, the surfaces in The Island Position embody something unseen: the people who constructed them. The signage is not simply an appeal to consumption, but a typography of emotion: vulnerability, ingenuity, distress, and hope―the language of capitalism as a form of public address. Lehr is not interested in what is for sale. He is interested in what is at stake. John Lehr is an American photographer active in New York City.
The “Island Position” is an advertising term that describes the premium position of an advertisement surrounded solely by editorial content. In The Island Position, John Lehr explores the facades of American commercial spaces that are threatened by the emergence of e-commerce. In a rush to remain relevant, storeowners emblazon their windows and walls with anything that will grab attention: tessellations of quick-fading ads, floor-to-ceiling decals of fanned money or flowing hair, haphazard product displays, and desperate, hand-scrawled invitations. They repaint, renovate, rebrand, and rearrange, gestures which point to the desires and anxieties of people who are being left behind as our thumbs lead us into the new economy. The work presents a turning point in our cultural landscape: the transition from a physical culture to a virtual one. Masquerading as a typology of storefronts, the surfaces in The Island Position embody something unseen: the people who constructed them. The signage is not simply an appeal to consumption, but a typography of emotion: vulnerability, ingenuity, distress, and hope―the language of capitalism as a form of public address. Lehr is not interested in what is for sale. He is interested in what is at stake. John Lehr is an American photographer active in New York City.